“Ask Your Doctor” is Back: Parked Motorhome Syndrome and Camping Dysfunction are on the Rise
In an innovative approach to reinvigorate the camping experience, Harvest Hosts is bringing back the "Ask Your Doctor" campaign. Last year, Harvest Hosts launched this clever campaign that drew inspiration from the familiar format of pharmaceutical ads, humorously positioning Harvest Hosts as the remedy for various camping issues. This campaign featured 3 common RVer problems, brought to life by fictional ailments, including "camping dysfunction," plaguing RV enthusiasts stuck in a rut of lackluster camping trips; “RVer’s Lack of Sleep,” caused by the all-too-common “2am knock,” and “Intimidated Boondocking Syndrome,” preventing RVers from feeling comfortable boondocking.
As part of this new launch, Harvest Hosts can now cure your “PMS” (Parked Motorhome Syndrome) by curing your uncontrollable cravings for new adventures, and for those experiencing “CD” (camping dysfunction), Harvest Hosts will bring the climax back to how you camp.
"Our 'Ask Your Doctor' campaign is designed to bring a smile to RVers' faces while introducing them to the ultimate cure to their camping issues: a Harvest Hosts membership, offering access to over 9,000 unique camping locations across North America,” says Carrie Price, Director of Brand Marketing at Harvest Hosts.
The campaign, created by the agency Buffalo Groupe, features a series of spoof ads that mimic the style and tone of traditional pharmaceutical commercials, complete with humorous side symptoms and side effects of using Harvest Hosts. By tapping into the nostalgia of these well-known ads, Harvest Hosts aims to engage viewers in a lighthearted way, encouraging them to rethink their camping experiences.
If you’re experiencing Camping Dysfunction or Parked Motorhome Syndrome and are looking for a cure, head to https://www.harvesthosts.com/pages/ask-your-doctor to learn how Harvest Hosts can cure your camping dysfunction (and watch the funny videos).